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Comparison of different approaches of selected Czech media to online formats depending on corporate convergence
Řepková, Andrea ; Jirků, Jan (advisor) ; Trunečka, Ondřej (referee)
The diploma thesis Comparison of Approaches to Online Formats in Selected Czech Media Depending on Corporate Convergence deals with the question of how the approach of selected Czech daily newspapers Mladá fronta Dnes, Deník Právo and Hospodářské noviny to their associated online news servers differs. Since the chosen media share a common characteristic, which is their originally purely print format, the author first describes the concept of media convergence, the process of media internetisation, explains the concept of digitalisation and the economic principles of media. As part of the research, the author first conducts a content analysis of texts published in the print versions of the media, which she then searches for on a news server and compars. The author also conducts three semi-structured interviews with representatives of the selected media. From the data obtained, it can be concluded that the situation is different in each of the media, both in most of the categories of content analysis examined and in the functioning of the newsrooms themselves. The editorial office of Hospodářské noviny is identical in terms of personnel to the editorial office of HN.cz, while the editorial offices of Mladá fronta Dnes and iDnes.cz are two different editorial offices, which, however, cooperate...
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Representation of the problem of climate change in the print media
Trunečková, Daniela ; Novák, Arnošt (advisor) ; Hájek, Roman (referee)
This diploma thesis on Representation of the problem of climate change in the print media is a content analysis of Czech quality daily newspapers, namely Hospodářské noviny, Lidové noviny, Mladá fronta DNES and Právo. It deals with the way the selected daily newspapers presented debate on global climate change in 2013-2014. The theoretical part informs readers about the basic concepts and definitions and introduces them to the problem. The empirical part answers the question of whether the media coverage of global climate change in Czech quality daily newspapers is consistent with scientific findings of the international climate discourse represented by Intergovernmental Panel on Climate Change (IPCC) or whether it relies equally on opinions of the small group of so called climate skeptics who question the general consensus of the scientific comunity regarding the causes and consequences of climate change or the need of adequate measures. The results of research indicated that most of analyzed articles informed about climate change the same way as the main climatological research. The largest number of skeptical articles appeared in Lidové noviny. A considerable number of articles didn't comment on the causes of climate change, their seriousness or decisions regarding action.
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Koubek, Filip ; Lábová, Alena (advisor) ; Vojtěchovská, Martina (referee)
This thesis deals with photographs in the printed media among the elections to the lower chamber of the Czech Parliament during 2Q 2006 and 2Q 2010. The main focus is picture of the politicians and the political parties. In the theoretical part of the thesis we sum up the main aspects of the media ahead of the elections and the publishing of photographs. We observe news factors, agenda setting, framing, spiral of silence, technical aspects of photography or manipulation possibilities. The practical part brings the analysis of the photographs in the home news pages of the in the four most-read broadsheet daily newspapers and another daily newspaper that is published by a political party. The analysis sample comprises all issues of the dailies in the period of five weeks ahead of the elections in the years 2006 and 2010. The data were analyzed by means of the quantitative content analysis. For this analysis we used up to 20 parameters. The quantified data were then analyzed by the SPSS and PASW statistical software. Multilevel analysis was also applied. This analysis gave us a lot of conclusions that helped to answer the following main issues: How much space the printed media devoted to the elections, what was the proportion of each political party, to whom was given importance, what is the difference among...
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Media Analysis of the Allotment Gardens and Gardening in Czech Daily Press
Pěkná, Ester ; Rynda, Ivan (advisor) ; Hájek, Roman (referee)
Mediální obraz zahrádkářských kolonií ve vybraných českých denících Abstract Abstract The aim of this thesis is the media presentation of gardening allotments phenomena in Czech Republic. The work is in a connection with a series of thesis published during previous years on Social and Cultural Ecology department of Faculty of Humanities, Charles Univerisity. These thesis were focused on qualitatative case studies research of garden allotments. Aim of this theis is a revelation of garden allotments image, based on processing of czech daily press articles mentioning allotment gardening. First, theoretical, part of the thesis is organized into four chapters: hermeneutics, allotment gardening, media and sustainable development. Each of the chapters provides a context of the main purpose of the work. Methodological anchor and the research and its results itself follow on at the third part of this thesis.
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Tabloidization in Czech Daily Press - Changes between 1995 - 2010
Dokulilová, Radka ; Trampota, Tomáš (advisor) ; Bednařík, Petr (referee)
Diploma thesis "Tabloidization of the Czech Daily Press - Changes between 1995 - 2010" deals with continuous process of changes in Czech daily press. The study focuses on national Czech dailies both quality press and tabloid during the period of 1995 to 2010. It tries to explain different aspects that have brought the changes. The goal of this study is to show the tabloidization characteristics with the defined indicators in the quantitative analysis. Based on analysed data it can be concluded that not all dailies chosen show all features of tabloidization. The results of this investigation also indicated that the Czech dailies mostly tend to increase the number of local news and decrease the number of political news.
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Media presentment of the president Václav Klaus's second term on pages of Lidové noviny nad Hospodářské noviny
Křapka, David ; Osvaldová, Barbora (advisor) ; Novotný, David Jan (referee)
The main purpose of my bachelor thesis "Media presentment of the president Vaclav Klaus's second term on pages of Lidové noviny and Hospodářské noviny" is to find out how was the former president presented in newspapers Lidové noviny and Hospodářské noviny. The thesis is greatly focused on the Vaclav Klaus itself and I wanted occurrences of his second term to be further connected with historical context. Media analysis itself is not focused only on the Vaclav Klaus but also on the possible impartiality of these two newspapers while they are informing about him. Final output then will be complex media image of the Vaclav Klaus and judgment about the editors of both Lidové noviny and Hospodářské noviny.
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Current online activities of Economia publishing house
Gajdoštík, Dušan ; Bednařík, Petr (advisor) ; Lysoněk, Tomáš (referee)
GAJDOŠTÍK, Dušan. Současné online aktivity vydavatelství Economia. Praha, 2014. 69 s. Diplomová práce (Mgr.) Univerzita Karlova, Fakulta sociálních věd, Institut komunikačních studií a žurnalistiky. Katedra mediálních studií. Vedoucí diplomové práce PhDr. Petr Bednařík, Ph.D. Abstract Economia publishing house has a consistent portfolio of print media with an emphasis on quality content from the daily newspaper (Hospodářské noviny), through opinion weeklies (Econom and Respect) to B2B titles (Marketing & Media etc.). At the same time operates the relevant online platforms, which are more or less successfully trying to transform into a more modern formats, using all the tools of modern web - the intuitive structure, interactivity, links to social networks, the use of audio and video content, tablet and mobile applications and looking for these projects new business models. In my work, I introduce readers to the context of the history of publishing, focus on the analysis of key titles in the past and present, in the main part describes the recent changes and trends in online projects, especially new form of online daily iHNed.cz, mobile and iPad applications iHNed.cz, websites Respekt.cz , iPAD application Respekt, but also acquisitions Volny.cz and Vybermiauto.cz and in the end outline possible the near future.
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Economic Crisis: Media Representation and Public Opinion
Picková, Martina ; Jeřábek, Hynek (advisor) ; Remr, Jiří (referee)
This thesis deals with the current global recession, its presentation in the media, and the public opinion on the economic situation in the Czech Republic. It is based on the theory of agenda-setting. Content analysis is used to examinate the intensity of attention of two different journals paid to the subject of the recession in the observed period September 2007 - December 2011, with a special focus on December 2008. The objects of the current study are two Czech nation-wide journals: the economic newspaper Hospodářské noviny and the tabloid newspaper Blesk. The study shows that the economic journal presents the recession more intensively, from a more general point of view, and questions the causes of the recession. The tabloid concentrates on the Czech Republic, writes about the recession primarily in the context of non-economical news (especially sport), and does not use the mechanisms typical for tabloids as much as expected. A secondary analysis of the outcomes of public opinion surveys examines the readerships of these journals separately. The economic expectations of the readers of the economic journal correspond with the intensity of attention paid by this journal to the recession, but only in the first half of the analysed period. The expectations of the tabloid readers correspond with...
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